Etrican is one of the first organic fashion labels in Singapore and among the few in South East Asia. We don't claim to be perfect but we are trying our best to be responsible.The philosophy behind our label can be grouped around a few key concepts. These are: organic fabric, maintaining quality, eco transport, giving back, thinking forward and transparency. Based on these principles we are set to build a successful eco fashion label that would provide a real alternative to regular brands. We chose to make organic clothing because we think that shopping is more than than just an act of self-gratification, it involves taking responsibility. You buy organic clothing because you are protecting the environment, which does not only benefit you, but everyone else around you as well as future generations.
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Etrican is one of the first organic fashion labels in Singapore and among the few in South East Asia. We don't claim to be perfect but we are trying our best to be responsible.The philosophy behind our label can be grouped around a few key concepts. These are: organic fabric, maintaining quality, eco transport, giving back, thinking forward and transparency. Based on these principles we are set to build a successful eco fashion label that would provide a real alternative to regular brands. We chose to make organic clothing because we think that shopping is more than than just an act of self-gratification, it involves taking responsibility. You buy organic clothing because you are protecting the environment, which does not only benefit you, but everyone else around you as well as future generations.